Search Engine Marketing (SEM) is a powerful mechanism to reach out to your target audience on leading search engines such as Google, Bing, etc. Search Engine Marketing, also interchangeably referred to as Pay-Per-Click (PPC) advertising, allows you to place your ads alongside search results in the Search Engine Results Page (SERP) of leading search engines. The reason this form of advertising is impactful is because it is displayed to the audience at a time when the latter is searching for information related to your advertisement. In other words, search advertising caters to an audience with high purchase intent.
Whether your marketing objective is branding or direct response lead generation, SEM helps you achieve your specific marketing objective. You can choose from a variety of ad formats including text ads, display ads, call-only ads, etc. If you are a local business, PPC ads also provide the opportunity to target your audience when they are near your store/business – with zip code based targeting. Search Marketing offers an exciting array of targeting capabilities that can be used to make the most of your advertising spend. Further, with accurate and extensive reports, you will have a clear understanding of the money spent and thereby a better picture of the Return on Ad Spend (ROAS).
At 24bots, we bring extensive experience in the area of Search Engine Marketing. Our experienced Search Marketing Consultant will work with you to understand your SEM goals and design campaigns accordingly. If you are seeking assistance in SEM/PPC campaign management and are looking to maximize your advertising returns, you can rely on our expertise. Get in touch to schedule a discussion.